How to choose an AI visibility tool: a buyer’s guide
AI visibility tools check whether ChatGPT, Perplexity and Google’s AI answers name your brand. Start with a free check of your own site: no sign-up, about ten seconds. Then compare seven tools by what matters and by their public prices.
Six things to check before you buy, and seven tools side by side.
Eight checks in about ten seconds: AI crawler access, firewall, llms.txt, title, description, heading and structured data. No sign-up.
Free plan: 3 full audits, no card. Pro is $49/month — cancel any time.
What to look for in an AI visibility tool
1. Which AI engines it asks
ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews and AI Mode answer differently. Check which ones the plan you would buy covers, not the top plan.
ProveRank: Google AI Overviews on Free; ChatGPT, Perplexity, Google AI Overviews on Pro; Business adds Google AI Mode, Gemini, Claude.
2. How many questions (prompts)
A tool asks AI a fixed list of questions. Too few and one lucky answer swings your score; count what the entry plan allows.
ProveRank: 10 on Free, 50 on Pro, 100 on Business.
3. How often it checks
Daily checks catch more movement; weekly checks give a steadier rate for less money. Decide which you need before comparing prices.
ProveRank: weekly on paid plans, when you ask on Free.
4. Evidence you can read
A score alone is hard to trust. Look for the full answer text, the sources each answer cited, the engine and the date.
ProveRank: every answer readable in full, with its sources and date.
5. What to do next
Most tools stop at the score. Ask whether the tool tells you which pages to change, and how.
ProveRank: a site audit and the tracker feed one ranked fix list, with AI-written drafts on Pro.
6. A price you can see
Some tools publish prices, some sell by contract. A public price lets you start without a sales call.
ProveRank: Free, then Pro at $49/month, cancel any time.
Seven AI visibility tools, side by side
USD, from each vendor’s pricing page on 3 October 2026. Click a name for the source.
ProveRank
Lowest paid price: $49/month (Pro); two months free yearly
Includes: 50 questions; ChatGPT, Perplexity, Google AI Overviews weekly; full SEO and AI-readiness audit
Fits: Starting free, then weekly tracking with a ranked list of page fixes in the same tool. Checks are weekly, not daily.
- Profound
Lowest paid price: No public price (Enterprise, custom)
Includes: Enterprise: up to 9 answer engines tracked, unlimited seats
Fits: Large brands that want an enterprise contract and up to 9 answer engines tracked.
From the vendor’s pricing page, checked 3 October 2026
- Peec AI
Lowest paid price: $95/month (Starter); 15% off yearly
Includes: 50 prompts, 3 AI models of your choice, daily, unlimited users
Fits: Teams that want daily tracking and many seats.
From the vendor’s pricing page, checked 3 October 2026
- Otterly.AI
Lowest paid price: $29/month (Lite), $25/month yearly
Includes: 15 prompts; ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
Fits: A low-cost tracker for a handful of prompts, including Copilot.
From the vendor’s pricing page, checked 3 October 2026
- Semrush AI Visibility Toolkit
Lowest paid price: $99/month per domain
Includes: 25 custom prompts; ChatGPT, Google AI, Gemini, Perplexity
Fits: Teams already working in Semrush every day.
From the vendor’s pricing page, checked 3 October 2026
- Ahrefs Brand Radar
Lowest paid price: Custom prompts from $50/month (2,500 checks); full Brand Radar AI from $199/month
Includes: Bought standalone; platforms include AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot
Fits: Teams that want AI visibility next to Ahrefs’ backlink and keyword data.
From the vendor’s pricing page, checked 3 October 2026
- Rankscale
Lowest paid price: $17/month (Essentials, billed yearly); Pro $99/month
Includes: Pro: 1,200 credits a month, up to 4,800 AI answers tracked
Fits: Tracking many engines, including DeepSeek and Mistral.
From the vendor’s pricing page, checked 3 October 2026
The full price table, on one page · ProveRank vs Otterly.AI, in detail
The score is half the job. ProveRank writes the fix list.
The audit and the tracker feed one action queue, biggest gain first, each item with its evidence. Mark it done; the next check shows whether it worked.
ProveRank plans
- 1 project
- 3 audits, total
- 25 pages per audit
- 10 tracked keywords
- 10 questions we ask AI about you
- AI assistant checked when you ask: Google AI Overviews
- 1 ChatGPT preview on your first audit
- 10 AI fixes per month
- 5 projects
- 30 audits/mo
- 100 pages per audit
- 100 tracked keywords
- 50 questions we ask AI about you
- AI assistants checked weekly: ChatGPT, Perplexity, Google AI Overviews
- 300 AI fixes per month
- Content agents (FAQ, answer blocks, titles)
- Reports
- 20 projects
- 150 audits/mo
- 300 pages per audit
- 500 tracked keywords
- 100 questions we ask AI about you
- AI assistants checked weekly: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode
- Monthly deep check: Gemini, Claude
- 1,000 AI fixes per month
- Content agents (FAQ, answer blocks, titles)
- Reports
- REST API + MCP
Yearly billing gives two months free. Agency (50 sites) is $399/month. Compare every plan
Choosing an AI visibility tool
What are AI visibility tools?
Software that asks AI assistants such as ChatGPT and Perplexity the questions your buyers ask, records whether your brand is named, where, and who is named instead, and tracks that over time.
Which AI visibility tool is best?
It depends on your budget and team. Profound fits enterprise contracts; Peec AI fits teams that want daily tracking and many seats; Otterly.AI is a low-cost tracker for a few prompts. ProveRank fits if you want to start free and get a ranked list of fixes next to the tracking.
How did you get these prices?
From each vendor’s own pricing page on 3 October 2026, linked on every card. We list only what those pages state. Prices change, so check the vendor’s page before you buy.
Is there a free AI visibility tool?
ProveRank’s free check at the top of this page needs no sign-up. The free plan then checks Google AI Overviews when you ask, with 10 questions and 3 full audits, no card.
Does ProveRank track daily?
No. Pro and Business check weekly, the free plan when you ask. If daily checks matter most to you, a daily tool will suit you better.
Tracking ChatGPT and other LLMs for your brand? LLM visibility tracker · Google AI Overview tracker · Free AI visibility checker · Pricing
Try it on your own site before you decide
Run the free check now, then a free full audit with a Google AI Overviews check. No card, no sales call.
Start free — no cardFree plan: 3 full audits, no card. Pro is $49/month — cancel any time.